Knowledge base Advertising networks

How to grant employees access to Yandex Direct

Step-by-step instructions

  1. In Yandex Direct, log in to the owner's advertising account, open the «Tools» menu and select «Your representatives».

  2. Click «Add representative» — enter the representative's Yandex login (without @yandex.ru), full name, email and phone number.

  3. Select the access level you need — «Full access» or «Read only».

  4. Click «Register» — the representative will appear in the list and receive their permissions.

 

Important details and restrictions

  • The representative's login must be an existing Yandex login that has not been used to access Direct before.

  • Only the chief representative or an administrator of the agency account can add new representatives.

  • If the login has already been linked to Direct, you need to choose a different one or create a new one.

 

Access levels

  • Full access — editing campaigns and ads, viewing statistics, working with the balance and payments (the ability to top up and transfer
    funds, and so on).
  • Read only — viewing campaign settings and statistics only; no access to the balance and payments, and no right to edit campaigns.

More on roles: a representative with full access effectively manages campaigns on a par with the chief representative as far as campaign management is concerned; rights to manage other representatives and to administer the account may differ depending on the representative type (agency or advertiser).

 

Working through Direct Commander

  • Direct Commander is the official client application for managing campaigns in bulk (creating, editing and uploading to the server).
  • If the account has the right to manage campaigns (that is, «full access»), that user can manage campaigns through the tools intended for it, including Commander.

 

Practical checklist for granting access

  • Use a Yandex login (without @yandex.ru) that has not been used in Direct before.

  • Choose the access level: «Full access» (the same rights as the chief representative, except for managing other representatives) or «Read only» (viewing statistics only).

  • Provide a contact (email or phone) for the representative.

  • If there is no login — you can register a new Yandex account and send the login over. (Practical instructions for creating and registering a login are covered in the official and agency guides.)

 

Common problems and how to solve them

  • Registration error — the login has already been used: check whether the login is linked to another account in Direct. The fix is to provide a different login or create a new account.

  • You need to change the chief representative: this is done by the current chief representative on the «Your representatives» screen — the «Change chief representative» button.

  • If you need help from Yandex support — use the official support channels (the help centre has an «Access problems» section and contact options).

 

Useful official links (read the primary sources)

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