How marking works for advertising accounts
Your account has a «Marking» section with two tabs:
- Advertising accounts. This shows the accounts that have already been marked, as well as those available for marking.
- Marking profiles. Here you can add new marking profiles or edit existing ones.
How do I mark an advertising account?
- Open the marking section. Go to «Marking» → the «Advertising accounts» tab. Select one or more accounts and click «Mark».
- Choose the marking method. There are three options:
- Create a new profile — if you don't have one yet. Fill in the details: profile name, advertiser and counterparty attributes, and contract details. Save the profile so you can reuse it.
- Use a saved profile — pick a suitable one from the list.
- Mark without your involvement — with this option, marking uses generic details that are not tied to you or your legal entity (if you have specified one). This works for technical purposes, but the marking is not personalised to a specific advertiser.
Important: responsibility for making sure the marking data meets legal requirements lies with the party placing the advertising.
- Complete the process. Click «Next» — the request will be sent for processing. Marking is done!
What happens next?
After confirmation, the system assigns one of these statuses to the request:
- Sent — the advertising account has been marked successfully and the data has been passed to the ad network.
- Error — something went wrong while sending the data. In this case, contact your manager or the support chat.
- Awaiting submission — the advertising account is queued and the marking data will be sent later.
Frequently asked questions
- How does marking work?
The service automatically passes the details to the ad network, which marks the advertising and sends the required information to the ORD. - Who is responsible for marking?
The service — under certain conditions. The client — for the completeness of the data and for meeting the requirements. - What data is needed for marking?
The details of the final advertiser and the counterparty, and the terms of the contract between them. - How can I use my own marking profile?
You can apply it as a template to mark advertising accounts in the service quickly. - Can advertising be marked for foreign companies in VK Target and VK Market Platform?
Unfortunately, no. VK Target and VK Market Platform do not support marking for advertising accounts owned by foreign legal entities. If you need to promote your business in Russia, we recommend creating an account under a Russian legal entity.