How withdrawals work in different ad networks

The advertising account balance is the money currently held in the advertising account, from which impressions, clicks and conversions are paid for.

«Available for withdrawal» is the portion of the balance that can be returned to the payer's wallet or account, taking into account reserves and the network's own processes. Some networks handle withdrawals automatically, others require a request — this depends on how the network is connected and on its rules.

Yandex Direct

The full balance cannot be withdrawn from an advertising account if it contains an active campaign or a campaign with the status «being activated». The amount available for withdrawal equals the difference between the advertising account balance and the reserved funds needed to keep the campaign running until it stops completely (this normally takes about 30 minutes to process).

• The minimum reserve is 300 rubles per campaign;
• The reserve is calculated from the most recent daily spend

To withdraw all funds from your account:

1. Your account must have at least one advertising campaign.
2. All campaigns must have the status "Campaign inactive" or "Campaign archived".
3. At least 180 minutes must pass after step 2.

My Target

500 rubles are reserved for each active advertising campaign. To return all funds from your advertising account, you need to:

1. Set all active campaigns to the «deleted» status.
2. Wait 90 minutes after step 1

Google Ads

5 dollars or euros are reserved for each active advertising campaign (depending on the account currency). To return all funds from your advertising account, you need to:

1. Set all active campaigns to the «Paused» status.
2. Wait 90 minutes.

If you have questions or run into a difficult situation, contact ZaleyCash support for assistance.